Christina O'Connor

Accepting PhD Students

PhD projects

Marketing, Small Business, Marketing Intelligence

20122024

Research activity per year

Personal profile

Research Interests

My research spans the following key areas:1. Marketing intelligence, business development, SMEs 2. Social media and luxury services3. Marketing education in the form of experiential learning, global virtual teams and technology mediated learning.

Biography

Dr. Christina O Connor is an Associate Professor in Marketing within Kemmy Business School at the University of Limerick. Prior to academia, Christina worked in Communications, Advertising and PR within the Charity Sector before undertaking her PhD at Kent Business School, Canterbury, England. Her PhD focused on the area of marketing intelligence dissemination and utilisation by small agri-food businesses. Christina is skilled in data analysis and her work has been largely carried out in conjunction with retail, government, and industry bodies. In addition to this primary research area, Christina's passion for teaching has also seen her research in the areas of global virtual teams, experiential learning, and authentic assessment practices with colleagues from across the globe. Christina s research to date has been published via mainstream media such as Harvard Business Review blogs, RTE Brainstorm as well as the International Small Business Journal, International Journal of Management Reviews, Journal of Management Education, Journal of Knowledge Management, Marketing Intelligence and Planning, Journal of Small Business and Enterprise Development, Higher Education, Skills & Work-Based Learning and others. Prior to joining UL, Christina lectured in Ulster University, and Maynooth University where she was involved in the foundation of the BBS Marketing degree. She is a council member for the Irish Academy of Management (IAM), member of the Academy of Marketing Science and a member of the Healthy UL subgroup for Substance Use & Gambling. 

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

Graduate Diploma, Teaching & Learning at Third Level, Dublin Institute of Technology

1 Sep 20131 Sep 2014

Award Date: 1 Sep 2014

PhD, ‘SME Market Orientation: Relationship with Supermarket Loyalty Card Data, University of Kent

1 Sep 20081 Sep 2011

Award Date: 30 Jun 2012

External positions

Council Member , Irish Academy of Management

30 Sep 2001 → …

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Collaborations and top research areas from the last five years

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