Research output per year
Research output per year
- 11 results
Search results
-
2023
A Recipe for success: Adding new innovations to the Pot
O'Connor, C. & Lavin, G., 30 Jun 2023, Principles and Practice of Marketing. Jobber, D. & Ellis-Chadwick, F. (eds.). London: McGraw-Hill Publications LondonResearch output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2022
Data Here Today, Gone Tomorrow: A Longitudinal Study on the Delivery of Marketing Intelligence to Small Businesses: An Abstract
O’Connor, C., Carson, G., Milne, H. & Luethge, D., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 125-126 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Quelling the Fires: A Case Study in Progress of an Extended RBV Process: An Abstract
Meredith, K. A., Adams, F. G., Ralston, P. M. & O’Connor, C., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 463-464 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2020
Exploring the Role of Authentic Assessment on the Development of Future Marketers: An Abstract
O’Connor, C., Moran, G. & Luethge, D., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 323-324 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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The Effect of Big Data on Small Firm Marketing Capabilities: An Abstract
Carson, G., O’Connor, C. & Simmons, G., 2020, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 453-454 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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2019
From Value Added in Africa (VAA) to Proudly Made in Africa (PMIA): A Strategic Change
O'Connor, C. & Carson, G., 1 Jan 2019, Principles and Practice of Marketing. Jobber, D. & Ellis-Chadwick, F. (eds.). McGraw-Hill Publications London, Vol. Case Study.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Keogh’s Crisps- Home Grown Innovation
O'Connor, C. & Lavin, G., 1 Jan 2019, Principles and Practice of Marketing. Ellis-Chadwick, F. & Jobber, D. (eds.). London: McGraw-Hill Publications LondonResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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2016
M-Pesa the Mobile Money Service
O'Connor, C., 1 Jan 2016, Principles & Practices of Marketing. Jobber, D. & Ellis-Chadwick, F. (eds.). Eighth ed. McGraw-Hill Publications LondonResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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Proudly Made in Africa Case Study
O'Connor, C., 1 Jan 2016, Principles & Practices of Marketing. Jobber, D. & Ellis-Chadwick, F. (eds.). McGraw-Hill Publications LondonResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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Utilisation of loyalty card data for segmentation: Morelli's Story
O'Connor, C., 1 Jan 2016, Principles and Practices of Marketing. Jobber, D. & Ellis-Chadwick, F. (eds.). Eighth ed. McGraw-Hill Publications LondonResearch output: Chapter in Book/Report/Conference proceeding › Chapter
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2015
SME Innovation: Maximisation of Digital Loyalty Card Data through Collaborative Innovation Regional Networks
O'Connor, C., 1 Oct 2015, Managerial Flow. Vechi, V., Brusoni, M. & Farr Wharton, R. (eds.). Routledge Advances in Management and Business StudiesResearch output: Chapter in Book/Report/Conference proceeding › Chapter