Research output per year
Research output per year
- 15 results
Search results
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2024
Generation AI and family business: a perspective article
Lannon, F., Lyons, R. & O'Connor, C., 26 Jun 2024, In: Journal of Family Business Management. 14, 3, p. 470-474 5 p.Research output: Contribution to journal › Article › peer-review
Open Access -
The Challenge of Skill Development through 'experiencing' Integrated Marketing Communications'
O'Connor, C. & Moran, G., 4 Jun 2024, In: Higher Education, Skills and Work-based Learning. 14, 3, p. 610-624 14 p.Research output: Contribution to journal › Article › peer-review
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2022
Social Media and Luxury: A Systematic Literature Review
O'Connor, C., Coughlan, J. & Creevey, D., 1 Jan 2022, In: International Journal of Management Reviews. 24, 1, p. 99 129 p.Research output: Contribution to journal › Article › peer-review
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2021
The Management and Coordination of Virtual Teams in Large Classes: Facilitating Experiential Learning
O'Connor, C., Luethge, D. & Mullane, K., Oct 2021, In: Journal of Management Education. 45, 5, p. 739-759 20 p.Research output: Contribution to journal › Article › peer-review
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2020
The Crucial Role of Market Intelligence in the development of Small Business Marketing Capabilities
O'Connor, C., Carson, G. & Simmons, G., 20 Aug 2020, In: Journal of Small Business and Enterprise Development. 27, 5, p. 797-816 19 p.Research output: Contribution to journal › Article › peer-review
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2018
The Engaged Students’ Classroom: PowerPoint-Free
O'Connor, C. & Donovan, P., 2018, In: All Ireland Society for Higher Education . 27, 5Research output: Contribution to journal › Article › peer-review
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2017
Facilitating Knowledge management through filtered big data: SME competitiveness in an agri-food sector
O'Connor, C. & Kelly, S., 1 Jan 2017, In: Journal of Knowledge Management. 21, 1, p. 156-179 23 p.Research output: Contribution to journal › Article › peer-review
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2016
An Exploratory Examination of the Strategic Direction of the Gaelic Athletic Association via the Application of Sports Marketing Segmentation Bases
O'Connor, C., Gallagher, D. & Gilmore, A., 4 Apr 2016, In: Marketing Intelligence & Planning. 34, 2, p. 203-222 19 p.Research output: Contribution to journal › Article › peer-review
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Crossing the Atlantic: Integrating Cross-Cultural Experiences into Undergraduate Business Courses using Virtual Communities Technology
O'Connor, C., Greer, B., Raska, D. & Luethge, D., 18 May 2016, In: Journal of Education for Business. 91, 4, p. 219-226 7 p.Research output: Contribution to journal › Article › peer-review
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The Effect of Virtual Cross-Cultural Experiences on Intercultural competencies of Undergraduate Marketing Students
O'Connor, C., Raska, D., Luethge, D. & Greer, B., 1 Aug 2016, In: Journal of Innovative Education Strategies. 15, 1Research output: Contribution to journal › Article › peer-review
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2015
Digital loyalty card 'Big Data' and small business marketing: Formal versus informal or complementary?
(Donnelly) O'Connor, C., Simmons, G. & Fearne, A., 6 Jun 2015, In: International Small Business Journal. 33, 4, p. 422-442 20 p.Research output: Contribution to journal › Article › peer-review
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2014
The Journey from Subsistence to Commercial Viability: The Case of Meru Herbs, Kenya
(Donnelly) O'Connor, C., Yamoah, F., Caoimh, C. & Sawaya, S., 1 Oct 2014, In: International Food and Agribusiness Management Association. 17, Special Issue B, p. 139-144 6 p.Research output: Contribution to journal › Article › peer-review
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The management of the Digital Loyalty Card Data within a Collaborative Innovation Network’
(Donnelly) O'Connor, C., 30 Jun 2014, In: Journal of Economic and Social Policy. 16, 2, 8.Research output: Contribution to journal › Article › peer-review
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The Use of Case Based Multiple Choice Questions for Assessing Large Group Teaching: Implications on Student’s Learning
(Donnelly) O'Connor, C., 30 Jun 2014, In: Irish Journal of Academic Practice. 3, 1, 12.Research output: Contribution to journal › Article › peer-review
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2012
Marketing Planning and Digital Customer Loyalty Data in Small Business
(Donnelly) O'Connor, C., Fearne, A., Simmons, G. & Armstrong, G., Jul 2012, In: Marketing Intelligence & Planning. 30, 5, p. 515-534 20 p.Research output: Contribution to journal › Article › peer-review