Relationship Marketing, Marketing Leadership, Critical Marketing, Interpretive Consumer Research.

andlt;andlt; Marketing Leadership, Relationship Marketing, Marketing Theory, Marketing Strategy.andgt;andgt;

andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp;andnbsp; Professor O Malley teaches modules on Strategic Market Relations on the Executive MBAandnbsp;and Marketing Leadership to students on theandnbsp;andnbsp;MSc in Marketing, Consumption and; Society at the University of Limerick. She encourages critical, creative and reflective engagement with her material and hasandnbsp;won several awards for Teaching Excellence. Professor O'Malley is currently Principle Researcher on a Multi-Disciplinary EPA funded project on Mainstreaming the Circular Economy.andnbsp; She is particularly interested on how collaboration and market partnershipsandnbsp;can support mission critical activities for firms, and, for society more broadly including advancing the sustainability agenda. Her work has been published in world class journals including Marketing Theory, Journal of the Academy of Marketing Science, Journal of Business Research,andnbsp; Europeanandnbsp;Journal of Marketing, Consumption, Markets and; Culture,andnbsp; Industrial Marketing Management, Journal of Marketing Management and Journal of Business Ethics. Professor O'Malley is currently Deputy Chair of the Academy of Marketing, the foremost professional body for marketing academics in the UK. She is also a member of the Editorial Boards of the Journal of Marketing Management, Marketing Theory, the Journal of Services Marketingandnbsp;and the Journal of Customer Behaviour.andnbsp;