Personal profile
Research Interests
My research focuses on sustainability, consumption and place. I am an active member of the Consumers in Society Research Cluster in the Kemmy Business School and co-Chair of the Academy of Marketing (UK) Sustainability SIG. I have published in the European Journal of Marketing, Journal of Marketing Management, Tourism Management, Journal of Place Management and Development, Place Branding and Public Diplomacy, Journal of Strategic Marketing, Journal of Macromarketing and; Resources, Conservation and Recycling.
Teaching Interests
I teach at both undergraduate and postgraduate levels modules on marketing theory; consumption and consumer culture; marketing research and strategic marketing for tourism.
Biography
Studied Tourism Business at Technological Institute (TEI) of Patras, Greece. 2001: received an MA in Marketing by the University of Nottingham, UK. 2009: received a PhD in Marketing by the University of Limerick, Ireland. Her doctoral studies were funded by the Greek State Scholarships Foundation. Currently working as a Senior Lecturer in Marketing at the Department of Management and Marketing, Kemmy Business School.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 12 Responsible Consumption and Production
Fingerprint
Dive into the research topics where Maria Lichrou is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Embracing the potential of ambiguous place brands: Illustrations from the Wild Atlantic Way
O’Malley, L., Lichrou, M. & Patterson, M., Jun 2025, In: Marketing Theory. 25, 2, p. 283-301 19 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Towards Responsible Consumption
Heath, T. & Lichrou, M., 2025, Integrated Science. Springer Nature, p. 221-236 16 p. (Integrated Science; vol. 37).Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
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Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham
Lichrou, M., 2023.Research output: Contribution to conference › Paper
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From the streets to the classroom: power analysis as a tool for critical pedagogy
Panayiotopoulos, A. & Lichrou, M., 2023, In: Journal of Marketing Management. 39, 1-2, p. 92-107 16 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Onflow, Experience and the Sensuous City
Lonergan, P. P., Patterson, M. & Lichrou, M., 2023.Research output: Contribution to conference › Paper › peer-review
Activities
- 1 Membership of committee
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KBS Research Ethics Committee (External organisation)
Lichrou, M. (Member)
1900Activity: Membership › Membership of committee
Prizes
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Best Paper in Critical Marketing Track, Academy of Marketing Conference
Lichrou, M. (Recipient), 2013
Prize: Honorary award
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The George Fisk Award for best conference paper, Macromarketing conference
Lichrou, M. (Recipient), 2014
Prize: Honorary award