Matthew Daniels

Matthew Daniels serves as Assistant Professor in the Department of Management and Marketing at the University of Limerick's Kemmy Business School. With early career experience in the broadcasting industry, his expertise spans international business management with engineering foundations, project management, AI-enhanced game-based learning, Industry 4.0 PLM workflows, ethical AI education, and responsible business practices.

Matthew Daniels' research centres on international business management, integrating process and project management with AI, rooted in engineering expertise in control and automation for EU-level manufacturing systems. Process acts as the architect, realising necessity-driven innovations into scalable global outcomes.

Key areas: scenario development, risk management, and process safety in high-risk international sectors; with the right KPIs and data, human-machine processes can be developed to ensure both reach their full potential—AI automates cross-border workflows (e.g., supply chain compliance, predictive alerts) with human oversight for ethical decision-making and adaptability. 

As an educator, delivers project management training at UG/PG/executive levels, promoting reflective practice for global leaders. Custom corporate programs via APM/PRME-funded serious games boost skills in AI crises, virtual teams, SDG projects—proven 16-18% gains.

Research Highlights

Prestigious: 2024 APM Academic Commissioned Research Award (PI) for project sponsorship insights; 2026 PRME Seed Funding for Project Twin (SDG game). Publisher, peer reviewer, and business networker; Co-I grants >€10M (Enterprise Ireland/EU/SFI).