Research output per year
Research output per year
Personal profile
Research Interests
Consumer Culture Theory; Consumption and Identity; Consumption and Embodiment; Sound; Commodification; Advertising.
Teaching Interests
Teaching interests centre on Marketing Fundamentals, Marketing Communications, Consumption and; Consumer Culture, and Consumer Ethnography
Biography
Maurice Patterson is a consumer researcher with a particular focus on embodiment, identity and the sonic. He has co-written two textbooks in the field of direct and relationship marketing, and has over 40 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets and; Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial boards of the Journal of Marketing Management and theandnbsp;Journal of Consumer Behaviour.
External positions
Lecturer, College of Business, University of Limerick
1 Jan 2002 → …
Lecturer, Nottingham Business School
1 Jan 2001 → …
Lecturer, Nottingham Business School
1 Jan 2000 → …
Lecturer, University of Glamorgan
1 Jan 1993 → …
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 10 Reduced Inequalities -
SDG 11 Sustainable Cities and Communities
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Collage as Post-Qualitative Inquiry in Consumer Research
Patterson, M. & Couto de Azevedo de Oliveira, R., 15 Apr 2026.Research output: Contribution to conference › Paper › peer-review
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More-Than-Human Consumer Research: Sound, Soil and Sustainability
Larsen, G. & Patterson, M., 15 Apr 2026.Research output: Contribution to conference › Paper › peer-review
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Consonant and dissonant sonic ecologies: navigating affective atmospheres on Bourbon Street, New Orleans
Larsen, G. & Patterson, M., 2025, In: Social and Cultural Geography. 26, 7, p. 764-782 19 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Embracing the potential of ambiguous place brands: Illustrations from the Wild Atlantic Way
O’Malley, L., Lichrou, M. & Patterson, M., Jun 2025, In: Marketing Theory. 25, 2, p. 283-301 19 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Performative place branding and Brazilian smart cities: the strategic character of smart city positioning
Couto de Azevedo de Oliveira, R. & Patterson, M., 14 Jan 2025, In: Journal of Place Management and Development. 18, 1, p. 40-60 21 p.Research output: Contribution to journal › Article › peer-review
Open Access
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Association for Consumer Research (External organisation)
Patterson, M. (Member)
2025Activity: Membership › Membership of council
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Academy of Marketing (UK) (External organisation)
Patterson, M. (Member)
1995Activity: Membership › Membership of council
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Direct Marketing Research Consortium (DMRC) (External organisation)
Patterson, M. (Member)
1899Activity: Membership › Membership of committee