Personal profile
Research Interests
Consumer Culture Theory; Consumption and Identity; Consumption and Embodiment; Sound; Commodification; Advertising.
Teaching Interests
Teaching interests centre on Marketing Fundamentals, Marketing Communications, Consumption and; Consumer Culture, and Consumer Ethnography
Biography
Maurice Patterson is a consumer researcher with a particular focus on embodiment, identity and the sonic. He has co-written two textbooks in the field of direct and relationship marketing, and has over 40 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets and; Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He is on the editorial boards of the Journal of Marketing Management and theandnbsp;Journal of Consumer Behaviour.
External positions
Lecturer, College of Business, University of Limerick
1 Jan 2002 → …
Lecturer, Nottingham Business School
1 Jan 2001 → …
Lecturer, Nottingham Business School
1 Jan 2000 → …
Lecturer, University of Glamorgan
1 Jan 1993 → …
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Collaborations and top research areas from the last five years
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Consonant and dissonant sonic ecologies: navigating affective atmospheres on Bourbon Street, New Orleans
Larsen, G. & Patterson, M., 2025, In: Social and Cultural Geography. 26, 7, p. 764-782 19 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Embracing the potential of ambiguous place brands: Illustrations from the Wild Atlantic Way
O’Malley, L., Lichrou, M. & Patterson, M., Jun 2025, In: Marketing Theory. 25, 2, p. 283-301 19 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Performative place branding and Brazilian smart cities: the strategic character of smart city positioning
Couto de Azevedo de Oliveira, R. & Patterson, M., 14 Jan 2025, In: Journal of Place Management and Development. 18, 1, p. 40-60 21 p.Research output: Contribution to journal › Article › peer-review
Open Access -
Piecing Things Together: Collaging Consumer Research
Patterson, M. & Couto de Azevedo de Oliveira, R., 2025.Research output: Contribution to conference › Paper › peer-review
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Marketization of the Oldest Profession – Pornographication and the Advertising of Sexual Services
Larsen, G. & Patterson, M., 2024.Research output: Contribution to conference › Paper
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Association for Consumer Research (External organisation)
Patterson, M. (Member)
2025Activity: Membership › Membership of council
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Academy of Marketing (UK) (External organisation)
Patterson, M. (Member)
1995Activity: Membership › Membership of council
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Direct Marketing Research Consortium (DMRC) (External organisation)
Patterson, M. (Member)
1899Activity: Membership › Membership of committee