Skip to main navigation Skip to search Skip to main content

Personal profile

Biography

Applied linguistics researcher specialising in digital language‑learning environments, language learning motivation, and intercultural communicative competence (ICC). My work examines how narrative‑rich digital media and interactive platforms shape language attitudes, cultural awareness, and learner engagement.

I recently passed my PhD Viva Voce at the University of Limerick (minor amendments), where my research investigated the pedagogical potential of Commercial Off‑The‑Shelf (COTS) role‑playing games as digital learning tools for developing intercultural competence among Chinese university students.

Research Interests

Digital language‑learning tools and platforms

Technology‑enhanced language learning

Language learning motivation and attitudes

Digital Game‑Based Learning (DGBL)

Intercultural Communicative Competence (ICC)

Language education and digital media

Content‑Based Instruction (CBI)

Cross‑cultural communication

 

 

Related documents

Education/Academic qualification

PhD, Languages, Culture and Communication, School of Modern Languages & Applied Linguistics

1 Aug 20231 Aug 2026

Award Date: 1 Aug 2026

Masters, TESOL Studies, University of Leeds

1 Jan 20211 Jul 2022

Award Date: 1 Jul 2022

Bachelor, Translation and Interpretation, Dalian University of Foreign Languages

1 Sep 20161 Jul 2020

Award Date: 1 Jul 2020

External positions

Member of Centre for European Studies

27 Mar 2026 → …

Member of IAMCR 2026, International Association for Media and Communication Research

18 Mar 202631 Dec 2026

Member of DiGRA, Digital Games Research Association

18 Mar 2026 → …

Fingerprint

Dive into the research topics where Zhaoyin Zhang is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or