Runner up for the 2004 "Irish Case Studies in Entrepreneurship" competition.

Runner up for the 2004 "Irish Case Studies in Entrepreneurship" competition. The competition was sponsored by Enterprise Ireland and received €1,000 in prize money. The award was presented at the Irish Academy of Management Conference in Trinity College Dublin. The case was published in a book of cases in 2005. Over 2,500 books were published and these were distributed to all third-level institutions. The case was titled "Philip Kenny Designs". The case covers areas such as branding, marketing communications on a very small budget, establishing trade relations with retailers, the importance of pricing, and strategic market management. The case illustrates the typical marketing challenges faced by Irish SME companies.