A commentary on the treatment of taboo in consumption and marketing

Gretchen Larsen; Maurice Patterson; Ouidade Sabri; Luciana Walther

doi:10.1080/0267257X.2018.1536402

A commentary on the treatment of taboo in consumption and marketing

Gretchen Larsen, Maurice Patterson, Ouidade Sabri, Luciana Walther

Research output: Contribution to journal › Comment/debate

Abstract

There is a close relationship between taboo, marketing and consumption. Taboos place limits on our ability to access and make use of certain objects, services, ideas and experiences. Similarly, researching taboo topics comes with its own limitations and proscriptions and needs to be handled with care and empathy.

Original language	English
Pages (from-to)	1067-1077
Number of pages	11
Journal	Journal of Marketing Management
Volume	34
Issue number	13-14
DOIs	https://doi.org/10.1080/0267257X.2018.1536402
Publication status	Published - 2 Sep 2018
Externally published	Yes

Keywords

consumption
marketing
research
Taboo

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10.1080/0267257X.2018.1536402

Cite this

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title = "A commentary on the treatment of taboo in consumption and marketing",

abstract = "There is a close relationship between taboo, marketing and consumption. Taboos place limits on our ability to access and make use of certain objects, services, ideas and experiences. Similarly, researching taboo topics comes with its own limitations and proscriptions and needs to be handled with care and empathy.",

keywords = "consumption, marketing, research, Taboo",

author = "Gretchen Larsen and Maurice Patterson and Ouidade Sabri and Luciana Walther",

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AU - Larsen, Gretchen

AU - Patterson, Maurice

AU - Sabri, Ouidade

AU - Walther, Luciana

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Y1 - 2018/9/2

N2 - There is a close relationship between taboo, marketing and consumption. Taboos place limits on our ability to access and make use of certain objects, services, ideas and experiences. Similarly, researching taboo topics comes with its own limitations and proscriptions and needs to be handled with care and empathy.

AB - There is a close relationship between taboo, marketing and consumption. Taboos place limits on our ability to access and make use of certain objects, services, ideas and experiences. Similarly, researching taboo topics comes with its own limitations and proscriptions and needs to be handled with care and empathy.

KW - consumption

KW - marketing

KW - research

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U2 - 10.1080/0267257X.2018.1536402

DO - 10.1080/0267257X.2018.1536402

M3 - Comment/debate

AN - SCOPUS:85056185867

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SP - 1067

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JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 13-14

ER -

A commentary on the treatment of taboo in consumption and marketing

Abstract

Keywords

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