| Original language | English (Ireland) |
|---|---|
| Publication status | Published - 2 Jul 2018 |
| Event | Academy of Marketing Conference - Duration: 2 Jul 2003 → … |
Conference
| Conference | Academy of Marketing Conference |
|---|---|
| Period | 2/07/03 → … |
Cathriona Nash, Lisa O'Malley, Maurice Patterson
Research output: Contribution to conference › Paper › peer-review
| Original language | English (Ireland) |
|---|---|
| Publication status | Published - 2 Jul 2018 |
| Event | Academy of Marketing Conference - Duration: 2 Jul 2003 → … |
| Conference | Academy of Marketing Conference |
|---|---|
| Period | 2/07/03 → … |