A Media Perspective on HRD

David McGuire, Christine Cross, Claire Murphy

Research output: Contribution to journalArticlepeer-review

Abstract

The problem and the solution. Media perceptions of human resource development (HRD) matter. Corporate identity works in the context of corporate mission, corporate visual image, and corporate reputation.These are applied to the HRD field here and illustrated with a content analysis of instances of HRD in six major newspapers in the United Kingdom and the United States.The article concludes that branding and cultivating the right media perception of HRD is essential to attracting the right personnel, enhancing the field's reputation, maintaining relevance, and cultivating growth.

Original languageEnglish
Pages (from-to)58-71
Number of pages14
JournalAdvances in Developing Human Resources
Volume9
Issue number1
DOIs
Publication statusPublished - Feb 2007

Keywords

  • content analysis
  • HRD brand
  • identity
  • image
  • media
  • reputation

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