A performative exploration of the lifeworlds of human capital and financial capital: an intellectual capital case vignette

The primary purpose here is to briefly outline and illustrate how one particular relationist/realist ontological approach to performative research, with a focus on professionals’ subjective interpretations of intangibles/intellectual capital, may be capable of generating reasonably substantive findings. Methodologically the paper illustrates, if in skeletal form, how adopting a Habermasian performative attitude allied with Wittgenstein’s use-theory of language may direct performative research on values, value orientations, norms and legitimacy as a means of addressing the subjective interpretations of worker/manager/professional groups. Drawing on a case vignette, personal value orientations towards intangibles/intellectual capital provide both the performative methodological access points and the empirical focus. The performative method applied appears capable of generating reasonably substantive findings. Value orientations towards intangibles/intellectual capital are clearly present in the human resource (human capital) profession; what is striking is their apparent absence in the finance/accounting (financial capital) profession as the phenomenon may be perceived by the latter to lack professional accounting legitimacy. Mutually-recognised inter-subjective meanings, inclusive of common value orientations towards the case site’s intangible value creating processes, are apparently absent in this professional relation. Theoretically, ontologically and methodologically influenced by Habermas and Wittgenstein the paper illustrates the potential of adopting a performative attitude towards values, norms and legitimacy as a means of addressing the subjective interpretations of workers/managers/professionals towards emergent business concepts such as intellectual capital or indeed integrated reporting.