A Recipe for success: Adding new innovations to the Pot

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English (Ireland)
Title of host publication	Principles and Practice of Marketing
Editors	David Jobber, Fiona Ellis-Chadwick
Place of Publication	London
Publisher	McGraw-Hill Publications London
Publication status	Published - 30 Jun 2023

Cite this

@inbook{cc4c6b2a42104a419776a99b1ed06dd1,

title = "A Recipe for success: Adding new innovations to the Pot",

author = "Christina O'Connor and Geraldine Lavin",

year = "2023",

month = jun,

day = "30",

language = "English (Ireland)",

editor = "David Jobber and Fiona Ellis-Chadwick",

booktitle = "Principles and Practice of Marketing",

publisher = "McGraw-Hill Publications London",

}