| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 31-42 |
| Journal | Irish Marketing Review |
| Publication status | Published - 2003 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
A relationship marketing perspective on the sponsorship of the Arts in Ireland: A Galway arts festival-Nortel Networks case study
Research output: Contribution to journal › Article › peer-review