Academy of Marketing conference 2015 – the magic of marketing

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	807-810
Number of pages	4
Journal	Journal of Marketing Management
Volume	32
Issue number	9-10
DOIs	https://doi.org/10.1080/0267257X.2016.1193974
Publication status	Published - 12 Jun 2016
Externally published	Yes

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title = "Academy of Marketing conference 2015 – the magic of marketing",

author = "Lisa O{\textquoteright}Malley and Maria Lichrou and Maurice Patterson",

year = "2016",

month = jun,

day = "12",

doi = "10.1080/0267257X.2016.1193974",

language = "English",

volume = "32",

pages = "807--810",

journal = "Journal of Marketing Management",

issn = "0267-257X",

number = "9-10",

}

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AU - O’Malley, Lisa

AU - Lichrou, Maria

AU - Patterson, Maurice

PY - 2016/6/12

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VL - 32

SP - 807

EP - 810

JO - Journal of Marketing Management

JF - Journal of Marketing Management

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