Additional thoughts on conversational and motivational sources of the dilution effect

Eric R. Igou

doi:10.1177/0261927X06296473

Additional thoughts on conversational and motivational sources of the dilution effect

Eric R. Igou

Tilburg University

Research output: Contribution to journal › Article › peer-review

Abstract

In a recent article, Igou and Bless (2005) presented evidence that the "dilution effect" (e.g., Nisbett, Zukier, & Lemley, 1981) is based on adherence to a conversational rule (maxim of relation; Grice, 1975). Kemmelmeier (2007) challenges this conclusion, arguing instead for a motivational explanation for the dilution effect. This response addresses Kemmelmeier's critique of Igou and Bless's research and illustrates limitations to his motivational approach.

Original language	English
Pages (from-to)	61-68
Number of pages	8
Journal	Journal of Language and Social Psychology
Volume	26
Issue number	1
DOIs	https://doi.org/10.1177/0261927X06296473
Publication status	Published - Mar 2007
Externally published	Yes

Keywords

Dilution effect
Logic of conversation
Processing motivation

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10.1177/0261927X06296473

Cite this

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Additional thoughts on conversational and motivational sources of the dilution effect

Abstract

Keywords

Access to Document

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