Abstract
In a recent article, Igou and Bless (2005) presented evidence that the "dilution effect" (e.g., Nisbett, Zukier, & Lemley, 1981) is based on adherence to a conversational rule (maxim of relation; Grice, 1975). Kemmelmeier (2007) challenges this conclusion, arguing instead for a motivational explanation for the dilution effect. This response addresses Kemmelmeier's critique of Igou and Bless's research and illustrates limitations to his motivational approach.
| Original language | English |
|---|---|
| Pages (from-to) | 61-68 |
| Number of pages | 8 |
| Journal | Journal of Language and Social Psychology |
| Volume | 26 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - Mar 2007 |
| Externally published | Yes |
Keywords
- Dilution effect
- Logic of conversation
- Processing motivation