Abstract
The results of two nationwide studies of opinions on the advertising of sensitive products in the US are presented in this study. Results show higher levels of approval than had been indicated in previous studies. Several significant differences are observed when the results are cross-tabulated using a number of demographic variables. Conclusions are drawn and implications for managers and researchers are summarized.
| Original language | English |
|---|---|
| Pages (from-to) | 231-243 |
| Number of pages | 13 |
| Journal | International Journal of Advertising |
| Volume | 14 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 1 Jan 1995 |
| Externally published | Yes |