Original language | English |
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Title of host publication | Principles and Practice of Marketing, 5th Edition |
Editors | David Jobber |
Place of Publication | London |
Publisher | McGraw-Hill Publications London |
Pages | 839-842 |
Number of pages | 4 |
Publication status | Published - 1 Jan 2007 |
Airbus Vs. Boeing
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review