TY - JOUR
T1 - An Analysis of Competition in the New Europe
AU - Fahy, John
N1 - Publisher Copyright:
© 1993, MCB UP Limited.
PY - 1993
Y1 - 1993
N2 - Conventional wisdom suggests that the changes currently sweepingEurope will bring about an increasingly competitive businessenvironment. However, to date, this contention has not been subjected toany rigorous analysis. Uses the Porter model – the well‐knownframework for diagnosing the competitive environment of industries– to analyse the changing competitive situation. Begins byreviewing the progress made since the adoption of the Single EuropeanAct. Reviews the dimensions of the Porter model for industry analysisand uses it to assess how competitive the new Europe will be.Conclusions are drawn. Outlines the strategic implications for companiesboth within and outside the EC.
AB - Conventional wisdom suggests that the changes currently sweepingEurope will bring about an increasingly competitive businessenvironment. However, to date, this contention has not been subjected toany rigorous analysis. Uses the Porter model – the well‐knownframework for diagnosing the competitive environment of industries– to analyse the changing competitive situation. Begins byreviewing the progress made since the adoption of the Single EuropeanAct. Reviews the dimensions of the Porter model for industry analysisand uses it to assess how competitive the new Europe will be.Conclusions are drawn. Outlines the strategic implications for companiesboth within and outside the EC.
KW - Competitive strategy
KW - Europe
UR - http://www.scopus.com/inward/record.url?scp=0008659123&partnerID=8YFLogxK
U2 - 10.1108/03090569310039714
DO - 10.1108/03090569310039714
M3 - Article
AN - SCOPUS:0008659123
SN - 0309-0566
VL - 27
SP - 42
EP - 53
JO - European Journal of Marketing
JF - European Journal of Marketing
IS - 5
ER -