An Analysis of Competition in the New Europe

John Fahy

doi:10.1108/03090569310039714

An Analysis of Competition in the New Europe

John Fahy

Department of Management & Marketing

Research output: Contribution to journal › Article › peer-review

Abstract

Conventional wisdom suggests that the changes currently sweepingEurope will bring about an increasingly competitive businessenvironment. However, to date, this contention has not been subjected toany rigorous analysis. Uses the Porter model – the well‐knownframework for diagnosing the competitive environment of industries– to analyse the changing competitive situation. Begins byreviewing the progress made since the adoption of the Single EuropeanAct. Reviews the dimensions of the Porter model for industry analysisand uses it to assess how competitive the new Europe will be.Conclusions are drawn. Outlines the strategic implications for companiesboth within and outside the EC.

Original language	English (Ireland)
Pages (from-to)	42-53
Number of pages	12
Journal	European Journal of Marketing
Volume	27
Issue number	5
DOIs	https://doi.org/10.1108/03090569310039714
Publication status	Published - 1993

Keywords

Competitive strategy
Europe

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10.1108/03090569310039714

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An Analysis of Competition in the New Europe

Abstract

Keywords

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