Applicant Reactions to Organizational Recruitment Processes

Applicant recruitment and attraction have continued to gain attention from both researchers and practitioners due to the competitive edge that organizations can gain by adhering to evidence-based practices for prospective employees. Interest in the applicant experience has also been fueled by the proliferation of new high-tech selection procedures, which may be unfamiliar to many applicants. The purpose of this chapter is to review emerging trends and findings in this important realm. We begin by reviewing classic theories and models of applicant attraction and reactions, which is followed by an overview of new research reflecting current and emerging selection procedures and technologies such as the use of artificial intelligence, chatbots, asynchronous video interviews, and gamified assessments in the recruitment and selection process. We also examine implications for applicant reactions in the new world of work, including new technology, diversity, and gig work. Based on our review, we conclude with implications for practice and future research directions.