Beyond Magic: A Non-Representational Approach to Understanding Aesthetic Consumption

Patrick P. Lonergan, Maria Lichrou, Maurice Patterson

Research output: Contribution to conferencePaper

Original languageEnglish (Ireland)
Publication statusPublished - 2016
EventAcademy of Marketing Annual Conference - Newcastle, United Kingdom
Duration: 4 Jul 20167 Jul 2016

Conference

ConferenceAcademy of Marketing Annual Conference
Country/TerritoryUnited Kingdom
CityNewcastle
Period4/07/167/07/16

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