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Beyond the frills of relationship marketing
Lisa O'Malley
, Andrea Prothero
Department of Management & Marketing
University College Dublin
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Social Sciences
Relationship Marketing
100%
UK
50%
Marketing Strategy
50%
Rhetoric
50%
Consumer Experience
50%
Customer Loyalty
50%
Consumer Perception
50%
Customer Care
50%
Economics, Econometrics and Finance
Relationship Marketing
100%
Marketing Management
50%
Loyalty Program
50%
Marketing
50%