Original language | English (Ireland) |
---|---|
Pages (from-to) | 10-20 |
Journal | Irish Marketing Review |
Publication status | Published - 2006 |
Brands, Consumers and Relationships: A Critical Review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Original language | English (Ireland) |
---|---|
Pages (from-to) | 10-20 |
Journal | Irish Marketing Review |
Publication status | Published - 2006 |