| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 10-20 |
| Journal | Irish Marketing Review |
| Publication status | Published - 2006 |
Brands, Consumers and Relationships: A Critical Review
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 10-20 |
| Journal | Irish Marketing Review |
| Publication status | Published - 2006 |