Bridging the Direct Marketing – Direct Consumer Gap: Some Solutions from Qualitative Research

Research output: Contribution to conference › Paper

Original language	English (Ireland)
Publication status	Published - 2000
Event	Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice - University of Derby, Derby, United Kingdom Duration: 5 Jul 2000 → 7 Jul 2000

Conference	Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice
Country/Territory	United Kingdom
City	Derby
Period	5/07/00 → 7/07/00

Cite this

@conference{0cc947e1d12a470faca32501546202e7,

title = "Bridging the Direct Marketing – Direct Consumer Gap: Some Solutions from Qualitative Research",

author = "Martin Evans and Maurice Patterson and Lisa O'Malley",

year = "2000",

language = "English (Ireland)",

note = "Academy of Marketing Annual Conference, Bridging the Divide: When Theory Meets Practice ; Conference date: 05-07-2000 Through 07-07-2000",

}