TY - GEN
T1 - Building a 'WBC over DVB-H' software testbed
AU - Ji, Zhanlin
AU - Ganchev, Ivan
AU - O'Droma, Máirtín
PY - 2009
Y1 - 2009
N2 - The wireless billboard channels (WBCs) are integral part of the ubiquitous consumer wireless world (UCWW) - the wireless next generation network (NGN) proposal. The WBCs are used by the service providers (xSPs) for broadcasting advertisements of their services to the mobile terminals (MTs) so that the mobile users (MUs) may discover and associate with the best service following a user-driven 'always best connected and best served' paradigm (ABC&S). In this paper, a 3-layer model, a number of efficient algorithms and a software testbed for WBCs based on the digital video broadcast - handheld standard (DVB-H), are set out.
AB - The wireless billboard channels (WBCs) are integral part of the ubiquitous consumer wireless world (UCWW) - the wireless next generation network (NGN) proposal. The WBCs are used by the service providers (xSPs) for broadcasting advertisements of their services to the mobile terminals (MTs) so that the mobile users (MUs) may discover and associate with the best service following a user-driven 'always best connected and best served' paradigm (ABC&S). In this paper, a 3-layer model, a number of efficient algorithms and a software testbed for WBCs based on the digital video broadcast - handheld standard (DVB-H), are set out.
KW - Advertisement, discovery and association (ADA)
KW - Consumer-centric business model (CBM)
KW - Digital video broadcast - handheld (DVB-H)
KW - Ubiquitous consumer wireless world (UCWW)
KW - Wireless billboard channels (WBCs)
UR - http://www.scopus.com/inward/record.url?scp=70350216167&partnerID=8YFLogxK
U2 - 10.1109/ISCE.2009.5156966
DO - 10.1109/ISCE.2009.5156966
M3 - Conference contribution
AN - SCOPUS:70350216167
SN - 9781424429769
T3 - Digest of Technical Papers - IEEE International Conference on Consumer Electronics
SP - 769
EP - 772
BT - 2009 IEEE 13th International Symposium on Consumer Electronics, ISCE 2009
T2 - 2009 IEEE 13th International Symposium on Consumer Electronics, ISCE 2009
Y2 - 25 May 2009 through 28 May 2009
ER -