Abstract
The wireless billboard channels (WBCs) are integral part of the ubiquitous consumer wireless world (UCWW) - the wireless next generation network (NGN) proposal. The WBCs are used by the service providers (xSPs) for broadcasting advertisements of their services to the mobile terminals (MTs) so that the mobile users (MUs) may discover and associate with the best service following a user-driven 'always best connected and best served' paradigm (ABC&S). In this paper, a 3-layer model, a number of efficient algorithms and a software testbed for WBCs based on the digital video broadcast - handheld standard (DVB-H), are set out.
| Original language | English |
|---|---|
| Title of host publication | 2009 IEEE 13th International Symposium on Consumer Electronics, ISCE 2009 |
| Pages | 769-772 |
| Number of pages | 4 |
| DOIs | |
| Publication status | Published - 2009 |
| Event | 2009 IEEE 13th International Symposium on Consumer Electronics, ISCE 2009 - Kyoto, Japan Duration: 25 May 2009 → 28 May 2009 |
Publication series
| Name | Digest of Technical Papers - IEEE International Conference on Consumer Electronics |
|---|---|
| ISSN (Print) | 0747-668X |
Conference
| Conference | 2009 IEEE 13th International Symposium on Consumer Electronics, ISCE 2009 |
|---|---|
| Country/Territory | Japan |
| City | Kyoto |
| Period | 25/05/09 → 28/05/09 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Advertisement, discovery and association (ADA)
- Consumer-centric business model (CBM)
- Digital video broadcast - handheld (DVB-H)
- Ubiquitous consumer wireless world (UCWW)
- Wireless billboard channels (WBCs)
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