Cadbury's Salmonella Scare - A Case of Good or Bad Crisis Management

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationThe Crisis of Food Brands
EditorsA. Lindgreen, M. Hingley
PublisherGower, Aldershot
Chapter2
Pages15-28
Number of pages14
Publication statusPublished - 1 Jun 2009

Publication series

Name
PublisherGower

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