Original language | English (Ireland) |
---|---|
Pages (from-to) | 58-67 |
Journal | Marketing Intelligence And Planning |
Publication status | Published - 1998 |
Can Loyalty Schemes Really Build Loyalty
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
Original language | English (Ireland) |
---|---|
Pages (from-to) | 58-67 |
Journal | Marketing Intelligence And Planning |
Publication status | Published - 1998 |