| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 58-67 |
| Journal | Marketing Intelligence And Planning |
| Publication status | Published - 1998 |
Can Loyalty Schemes Really Build Loyalty
Research output: Contribution to journal › Article › peer-review
Research output: Contribution to journal › Article › peer-review
| Original language | English (Ireland) |
|---|---|
| Pages (from-to) | 58-67 |
| Journal | Marketing Intelligence And Planning |
| Publication status | Published - 1998 |