Change and continuity in our post-pandemic techno-social lives

Research output: Contribution to journalComment/debate

Abstract

The global–albeit uneven–nature of the Covid-19 pandemic has heralded changes that shape and reshape ethnoscapes, technoscapes, finanscapes, ideoscapes, mediascapes (Appadurai 1996) [Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press] and linguascapes (Pennycook 2003) [“Global Englishes, Rip Slyme and Performativity.” Journal of Sociolinguistics 7 (4): 513–533]. It is unsurprising then that the papers in this Special Issue show how contradictions have become commonsensical in the post-Covid landscape. Agency runs as an overarching theme across the papers in diverse forms: the reassigning of primary responsibility for health to individuals by authorities (Huang); the undertaking of active surveillance of the self and others (Leppänen); increasing agency through digital technology and multimodal repertoires (Ou and Maelström); and activism in the form of positive digital citizenship (Jiang) or online and offline political activism and protest (Silva and Lopes). Intertwined with this theme of agency, a number of areas emerge: the issue of personalisation or individualisation in digital communication; the increasing multi-modality and in particular the creative move from remediation to resemiotisation, benign and malignant; the role of surveillance, in terms of the policing of order, maintenance of behaviour and control of the self and others, and of explicit groups by official authorities; and the hierarchies and inequalities in terms of the uneven experience of the pandemic and its ongoing effects and activist responses to this.

Original languageEnglish
JournalJournal of Multilingual and Multicultural Development
DOIs
Publication statusAccepted/In press - 2024

Keywords

  • agency
  • Covid-19
  • individualization
  • surveillance

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