Change and continuity in our post-pandemic techno-social lives

Research output: Contribution to journalComment/debate

Abstract

The global–albeit uneven–nature of the Covid-19 pandemic has heralded changes that shape and reshape ethnoscapes, technoscapes, finanscapes, ideoscapes, mediascapes (Appadurai 1996) [Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press] and linguascapes (Pennycook 2003) [“Global Englishes, Rip Slyme and Performativity.” Journal of Sociolinguistics 7 (4): 513–533]. It is unsurprising then that the papers in this Special Issue show how contradictions have become commonsensical in the post-Covid landscape. Agency runs as an overarching theme across the papers in diverse forms: the reassigning of primary responsibility for health to individuals by authorities (Huang); the undertaking of active surveillance of the self and others (Leppänen); increasing agency through digital technology and multimodal repertoires (Ou and Maelström); and activism in the form of positive digital citizenship (Jiang) or online and offline political activism and protest (Silva and Lopes). Intertwined with this theme of agency, a number of areas emerge: the issue of personalisation or individualisation in digital communication; the increasing multi-modality and in particular the creative move from remediation to resemiotisation, benign and malignant; the role of surveillance, in terms of the policing of order, maintenance of behaviour and control of the self and others, and of explicit groups by official authorities; and the hierarchies and inequalities in terms of the uneven experience of the pandemic and its ongoing effects and activist responses to this.

Original languageEnglish
Pages (from-to)100-106
Number of pages7
JournalJournal of Multilingual and Multicultural Development
Volume47
Issue number1
DOIs
Publication statusPublished - 2026

Keywords

  • Covid-19
  • agency
  • individualization
  • surveillance

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