Abstract
The global–albeit uneven–nature of the Covid-19 pandemic has heralded changes that shape and reshape ethnoscapes, technoscapes, finanscapes, ideoscapes, mediascapes (Appadurai 1996) [Modernity at Large: Cultural Dimensions of Globalization. Minneapolis: University of Minnesota Press] and linguascapes (Pennycook 2003) [“Global Englishes, Rip Slyme and Performativity.” Journal of Sociolinguistics 7 (4): 513–533]. It is unsurprising then that the papers in this Special Issue show how contradictions have become commonsensical in the post-Covid landscape. Agency runs as an overarching theme across the papers in diverse forms: the reassigning of primary responsibility for health to individuals by authorities (Huang); the undertaking of active surveillance of the self and others (Leppänen); increasing agency through digital technology and multimodal repertoires (Ou and Maelström); and activism in the form of positive digital citizenship (Jiang) or online and offline political activism and protest (Silva and Lopes). Intertwined with this theme of agency, a number of areas emerge: the issue of personalisation or individualisation in digital communication; the increasing multi-modality and in particular the creative move from remediation to resemiotisation, benign and malignant; the role of surveillance, in terms of the policing of order, maintenance of behaviour and control of the self and others, and of explicit groups by official authorities; and the hierarchies and inequalities in terms of the uneven experience of the pandemic and its ongoing effects and activist responses to this.
| Original language | English |
|---|---|
| Pages (from-to) | 100-106 |
| Number of pages | 7 |
| Journal | Journal of Multilingual and Multicultural Development |
| Volume | 47 |
| Issue number | 1 |
| DOIs |
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| Publication status | Published - 2026 |
Keywords
- Covid-19
- agency
- individualization
- surveillance
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