Consumer Attitudes to Direct Mail: An Empirical Investigation

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 8 Jul 1997
Event	Academy of Marketing Annual Conference, Marketing Without Borders - Manchester Metropolitan University, Manchester, United Kingdom Duration: 8 Jul 1997 → 10 Jul 1997

Conference	Academy of Marketing Annual Conference, Marketing Without Borders
Country/Territory	United Kingdom
City	Manchester
Period	8/07/97 → 10/07/97

Cite this

@conference{debef70dcf494dcd8824ce4036fc4541,

title = "Consumer Attitudes to Direct Mail: An Empirical Investigation",

author = "Martin Evans and Maurice Patterson and Lisa O'Malley",

year = "1997",

month = jul,

day = "8",

language = "English (Ireland)",

note = "Academy of Marketing Annual Conference, Marketing Without Borders ; Conference date: 08-07-1997 Through 10-07-1997",

}