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Consumer Experiences of Marketing: Pervasive, Problematic, and in Need of a Caring Perspective
Lisa O'Malley
Department of Management & Marketing
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Social Sciences
UK
100%
Lived Experience
100%
In-Depth Interview
100%
Marketing Communication
100%
Scientific Development
100%
Consumer Experience
100%
Economic and Social Development
100%
Empathy
100%
Critical Incident Technique
100%
Communication Development
100%
Consumer Vulnerability
100%
Marketing Effort
100%