Creating, contributing and consuming behaviour: How rational and affective appeals in social media facilitate engagement

Rebecca Dolan, Jodie Conduit, John Fahy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Contemporary Issues in Social Media Marketing
Publisher	Taylor and Francis
Pages	102-116
Number of pages	15
ISBN (Electronic)	9781315563312
ISBN (Print)	9781138679177
DOIs	https://doi.org/10.4324/9781315563312
Publication status	Published - 28 Jul 2017

Access to Document

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