Creating, contributing and consuming behaviour: How rational and affective appeals in social media facilitate engagement

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Contemporary Issues in Social Media Marketing
Publisher	Taylor and Francis
Pages	102-116
Number of pages	15
ISBN (Electronic)	9781315563312
ISBN (Print)	9781138679177
DOIs	https://doi.org/10.4324/9781315563312
Publication status	Published - 28 Jul 2017

Access to Document

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title = "Creating, contributing and consuming behaviour: How rational and affective appeals in social media facilitate engagement",

author = "Rebecca Dolan and Jodie Conduit and John Fahy",

year = "2017",

month = jul,

day = "28",

doi = "10.4324/9781315563312",

language = "English",

isbn = "9781138679177",

pages = "102--116",

booktitle = "Contemporary Issues in Social Media Marketing",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Creating, contributing and consuming behaviour

T2 - How rational and affective appeals in social media facilitate engagement

AU - Dolan, Rebecca

AU - Conduit, Jodie

AU - Fahy, John

PY - 2017/7/28

Y1 - 2017/7/28

UR - https://www.scopus.com/pages/publications/85040557272

U2 - 10.4324/9781315563312

DO - 10.4324/9781315563312

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AN - SCOPUS:85040557272

SN - 9781138679177

SP - 102

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BT - Contemporary Issues in Social Media Marketing

PB - Taylor and Francis

ER -