Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change

Research output: Contribution to journal › Editorial

Original language	English
Pages (from-to)	1-7
Number of pages	7
Journal	Journal of Marketing Management
Volume	39
Issue number	1-2
DOIs	https://doi.org/10.1080/0267257X.2023.2187539
Publication status	Published - 2023

Access to Document

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title = "Critical and creative marketing pedagogies: confronting rhetoric, addressing inequality, inspiring change",

author = "Teresa Heath and Mona Moufahim and Lisa O{\textquoteright}Malley",

year = "2023",

doi = "10.1080/0267257X.2023.2187539",

language = "English",

volume = "39",

pages = "1--7",

journal = "Journal of Marketing Management",

issn = "0267-257X",

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}

TY - JOUR

T1 - Critical and creative marketing pedagogies

T2 - confronting rhetoric, addressing inequality, inspiring change

AU - Heath, Teresa

AU - Moufahim, Mona

AU - O’Malley, Lisa

PY - 2023

Y1 - 2023

UR - https://www.scopus.com/pages/publications/85150815031

U2 - 10.1080/0267257X.2023.2187539

DO - 10.1080/0267257X.2023.2187539

M3 - Editorial

AN - SCOPUS:85150815031

SN - 0267-257X

VL - 39

SP - 1

EP - 7

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 1-2

ER -