Data here today, Gone tomorrow: A longitudinal study on the delivery of marketing intelligence to small businesses

Christina O'Connor, Grace Carson, Holly Milne, Denise Luethge

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish (Ireland)
Title of host publicationAcademy of Marketing Science
Publication statusPublished - 1 Dec 2020

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