| Original language | English (Ireland) |
|---|---|
| Title of host publication | Academy of Marketing Science |
| Publication status | Published - 1 Dec 2020 |
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Data here today, Gone tomorrow: A longitudinal study on the delivery of marketing intelligence to small businesses
- Christina O'Connor
- , Grace Carson
- , Holly Milne
- , Denise Luethge
- Queens University
- Dale Farm
- Northern Kentucky University
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review