Data here today, Gone tomorrow: A longitudinal study on the delivery of marketing intelligence to small businesses

Christina O'Connor, Grace Carson, Holly Milne, Denise Luethge

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English (Ireland)
Title of host publication	Academy of Marketing Science
Publication status	Published - 1 Dec 2020

Cite this

@inproceedings{3edac4effb9c416f8d5f99de011de562,

title = "Data here today, Gone tomorrow: A longitudinal study on the delivery of marketing intelligence to small businesses",

author = "Christina O'Connor and Grace Carson and Holly Milne and Denise Luethge",

year = "2020",

month = dec,

day = "1",

language = "English (Ireland)",

booktitle = "Academy of Marketing Science",

}