Database Marketing: The Battle for Control

Maurice Patterson, Alex Moskvin, Lisa O'Malley, Martin Evans, Sheila Mitchell

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 9 Jul 1996
Event	Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years - University of Strathclyde, Glasgow, United Kingdom Duration: 9 Jul 1996 → 12 Jul 1996

Conference	Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years
Country/Territory	United Kingdom
City	Glasgow
Period	9/07/96 → 12/07/96

Cite this

@conference{f31057cba91f4bd79dc64a5baf0b4bb8,

title = "Database Marketing: The Battle for Control",

author = "Maurice Patterson and Alex Moskvin and Lisa O'Malley and Martin Evans and Sheila Mitchell",

year = "1996",

month = jul,

day = "9",

language = "English (Ireland)",

note = "Marketing Education Group Annual Conference, 2021 - A Vision for the Next 25 Years ; Conference date: 09-07-1996 Through 12-07-1996",

}