Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (Ireland)
Title of host publication	International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations
Publisher	Sage Publishers
Publication status	Published - 2013

Cite this

@inbook{7b7b9909db09409a9faa9aa75285542c,

title = "Death of a Metaphor: Re-viewing the 'Marketing as Relationships' Frame",

author = "Maurice Patterson and Lisa O'Malley",

year = "2013",

language = "English (Ireland)",

booktitle = "International Perspectives on Marketing Theory: Volume Two, Managing Marketplace Relations",

publisher = "Sage Publishers",

}