TY - JOUR
T1 - Developing and assessing alcohol warning content
T2 - Responses to quantitative information and behavioral recommendations in warnings with television beer advertisements
AU - Slater, Michael D.
AU - Karan, David
AU - Rouner, Donna
AU - Murphy, Kevin
AU - Beauvais, Frederick
PY - 1998
Y1 - 1998
N2 - The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were contingent on the warning topic and outcome measure used; behavioral recommendations had little effect.
AB - The authors develop, pretest, and experimentally examine alcohol warnings that include quantitative information and behavioral recommendations across three topics (drunk driving, alcohol and cancer, and alcohol-drug interactions). Findings indicate that the effects of quantitative information were contingent on the warning topic and outcome measure used; behavioral recommendations had little effect.
UR - http://www.scopus.com/inward/record.url?scp=0032390859&partnerID=8YFLogxK
U2 - 10.1177/074391569801700106
DO - 10.1177/074391569801700106
M3 - Article
AN - SCOPUS:0032390859
SN - 0743-9156
VL - 17
SP - 48
EP - 60
JO - Journal of Public Policy and Marketing
JF - Journal of Public Policy and Marketing
IS - 1
ER -
