Direct Mail Attitudes: A UK Perspective

Maurice Patterson; Martin Evans; Lisa O'Malley

Direct Mail Attitudes: A UK Perspective

Maurice Patterson, Martin Evans, Lisa O'Malley

Department of Management & Marketing

Research output: Contribution to conference › Paper

Original language	English (Ireland)
Publication status	Published - 1997
Event	American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing - Dublin, Ireland Duration: 12 Jul 1997 → 15 Jul 1997

Conference

Conference	American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing
Country/Territory	Ireland
City	Dublin
Period	12/07/97 → 15/07/97

Cite this

@conference{26192ae5016e457eae75efa229384ce2,

title = "Direct Mail Attitudes: A UK Perspective",

author = "Maurice Patterson and Martin Evans and Lisa O'Malley",

year = "1997",

language = "English (Ireland)",

note = "American Marketing Association Special Conference, New and Evolving Paradigms: The Emerging Future of Marketing ; Conference date: 12-07-1997 Through 15-07-1997",

}