Direct marketing: Rise and rise or rise and fall?

Martin Evans, Lisa O’Malley, Maurice Patterson

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	16-23
Number of pages	8
Journal	Marketing Intelligence & Planning
Volume	13
Issue number	6
DOIs	https://doi.org/10.1108/02634509510094147
Publication status	Published - 1 Jul 1995
Externally published	Yes

Access to Document

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title = "Direct marketing: Rise and rise or rise and fall?",

author = "Martin Evans and Lisa O{\textquoteright}Malley and Maurice Patterson",

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T2 - Rise and rise or rise and fall?

AU - Evans, Martin

AU - O’Malley, Lisa

AU - Patterson, Maurice

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