Direct marketing: Rise and rise or rise and fall?

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	16-23
Number of pages	8
Journal	Marketing Intelligence & Planning
Volume	13
Issue number	6
DOIs	https://doi.org/10.1108/02634509510094147
Publication status	Published - 1 Jul 1995
Externally published	Yes

Access to Document

@article{3a877c8147e14704889d573d21a1fa59,

title = "Direct marketing: Rise and rise or rise and fall?",

author = "Martin Evans and Lisa O{\textquoteright}Malley and Maurice Patterson",

year = "1995",

month = jul,

day = "1",

doi = "10.1108/02634509510094147",

language = "English",

volume = "13",

pages = "16--23",

journal = "Marketing Intelligence \& Planning",

issn = "0263-4503",

number = "6",

}

TY - JOUR

T1 - Direct marketing

T2 - Rise and rise or rise and fall?

AU - Evans, Martin

AU - O’Malley, Lisa

AU - Patterson, Maurice

PY - 1995/7/1

Y1 - 1995/7/1

UR - https://www.scopus.com/pages/publications/3042902883

U2 - 10.1108/02634509510094147

DO - 10.1108/02634509510094147

M3 - Review article

AN - SCOPUS:3042902883

SN - 0263-4503

VL - 13

SP - 16

EP - 23

JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

IS - 6

ER -