Direct Marketing - (Way) Beyond 1984

Research output: Contribution to conference › Paper › peer-review

Original language	English (Ireland)
Publication status	Published - 1 Jul 1995
Event	Marketing Education Group Annual Conference, Making Marketing Work - University of Bradford, Bradford, United Kingdom Duration: 1 Jul 1995 → 4 Jul 1995

Conference	Marketing Education Group Annual Conference, Making Marketing Work
Country/Territory	United Kingdom
City	Bradford
Period	1/07/95 → 4/07/95

Cite this

@conference{3211726833d845a8a6b722d03da4655b,

title = "Direct Marketing - (Way) Beyond 1984",

author = "Martin Evans and Maurice Patterson and Lisa O'Malley",

year = "1995",

month = jul,

day = "1",

language = "English (Ireland)",

note = "Marketing Education Group Annual Conference, Making Marketing Work ; Conference date: 01-07-1995 Through 04-07-1995",

}