@inbook{1c4ac17cfc3f4c638cc3b9c5a1f4abbc,
title = "Does Market Orientation Lead to Better Company Performance in Poland?",
abstract = "The paper considers the market orientation and performance of companies in Poland. Four different company groups are considered comprising SOEs, former SOEs privatised by domestic capital, companies having some FDI involvement, and private companies which were never SOEs. Considerable differences in the market orientations are found with FDI companies the most market orientated and SOEs the least. Despite these differences, no significant differences were found in aggregate company performance.",
keywords = "Cash Flow, Company Group, Company Performance, Market Orientation, Marketing Capability",
author = "Tony Cox and Graham Hooley and Krzysztof Fonfara and John Fahy",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-17356-6_104",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "343--346",
booktitle = "Developments in Marketing Science",
}