Exploring the role of authentic assessment on the development of future marketing practitioners: An Abstract

Christina O'Connor, Gillian Moran, Denise Luethge

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish (Ireland)
Title of host publicationAcademy of Marketing Science
Pages323
Number of pages324
Publication statusPublished - 16 Jun 2020
EventAcademy of Marketing Science : Marketing Opportunities & Challenges in the changing Global Marketplace - Vancouver, Canada
Duration: 22 May 201924 May 2019

Conference

ConferenceAcademy of Marketing Science
Abbreviated titleAMSAC
Period22/05/1924/05/19

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